Creations by Nash
Proposal · Social media and growth marketing

Nizora
Beaumonde

A complete Instagram and paid growth plan for your Race Course clinic: reels shot at the clinic, a steady creative rhythm, and Meta and Google ads that bring in enquiries.

Prepared forSurya Prakash
ClinicRace Course, Coimbatore
Prepared byCreations by Nash
Date30 October 2026
Valid for15 days
@nizora.beaumonde1,178 followers · 93 posts · 77 following
Inside this proposal
  1. Instagram audit
  2. SWOT analysis
  3. Review of your live ad
  4. What you receive each month
  5. Case study
  6. Our films and clients
  7. Plans and pricing
01 · About us

Creations by Nash

A creative and digital marketing studio in Coimbatore. We shoot, design and run campaigns end to end for restaurants, hospitality, real estate, healthcare and consumer brands.

Brand filmsReels and social contentFood and product photographyInstagram managementMeta and Google adsWebsites

One team does the strategy, the shoot, the edit and the ads, so what you approve is what goes live, and what the ads learn feeds back into the next shoot.

02 · Our films

Everything on our channel, in motion

Brand films and reels we have shot across Coimbatore. Tap any film to play it here.

Hundreds more on YouTube and Instagram.

03 · Clients

Brands we create for

A sample of the businesses whose content we shoot and whose pages we grow. Open any page to see the work in the feed.

A few of the brands we work with. There are many more.

Their Instagram pages

04 · Your brief

What you asked for, and where it lives in this plan

Every point from your enquiry is covered. Nothing is left as an assumption.

Your page today: @nizora.beaumonde1,178 followers · 93 posts · this is our starting point, measured again in every monthly report
  • 12 reels per month
  • Video shoots at the clinic
  • Reel concept, scripting, shooting and editing
  • Posters and carousel creatives
  • Complete Instagram page handling
  • Content planning and a monthly calendar
  • Captions, hashtags and posting
  • Meta Ads management and optimisation
  • Lead generation campaigns
  • Overall page growth and brand visibility
  • Monthly performance report
  • Portfolio of beauty, aesthetic and clinic work (sections 02, 03 and 09)
05 · Monthly deliverables

Exactly what you receive each month

Fixed quantities, so you always know what is coming.

DeliverableQuantityWhat it includes
Poster and carousel creatives20 per monthDesigned in your brand look, with captions and hashtags. Mix of single posters and swipe carousels.
Reel edits from your footage5 included
more if needed
You send the clips, we edit: cuts, music, captions, cover frame. The first 5 each month are included in the plan. Extra edits are priced in the plans section.
Reels shot by usAs many as you need
edit included
Concept, script, shoot at your clinic and edit. Your brief asks for 12 reels a month, priced per reel, so you can scale up or down. See the plans section.
Instagram page handlingFullBio and highlights set-up, posting, scheduling, comment and DM monitoring, profile hygiene.
Meta and Google ads managementOngoing
(with-ads plan)
Lead generation campaigns, audience and creative testing, weekly optimisation. Ad spend is separate, see pricing.
Performance report1 per monthReach, followers, leads, cost per lead, what worked, what we change next month.

Every month we share a calendar with all the details: what each reel is about, how each poster and carousel is designed, the captions, and what will be added to the page. Nothing goes live before you approve it.

06 · Instagram audit

@nizora.beaumonde: what is working and what is not

We read the profile on 30 October 2026: the bio, links, highlights, and the latest 12 items on the grid, with their likes and comments.

1,178followers, 93 posts, following 77
3.9average likes on the clinic's own last 9 posts
0.3%engagement on followers. Healthy local clinic pages sit around 2 to 5%
9 weekswith no post of its own, 25 Aug to 28 Oct

Latest 12 on the grid

DateTypeTopicLikesComm.Read
28 OctReelMicroblading Diwali offer (same video as the ad)20Offer-led, almost no response
24 SepCreator reel@madhubala_madhu, lash lift and microbladinghiddenhiddenCollab post, counts not public
31 AugCreator reel@rinky_beauty_official, clinic visithiddenhiddenCollab post, counts not public
25 AugReelLash lift20Weak hook
18 AugReelNatural microblading30Generic caption
11 AugPhotoMeet the expert, consultation day on 15 Aug10Doctor introduction got the lowest response
30 JulPhotoBrow artistry, sparse to defined62Only own post with comments
21 JulCreator reel@thepampertherapy, her microblading experience12573Best on the grid, comments asked for pricing and location
16 JulReel“The secret isn’t makeup, it’s precision”120Best of our own posts: strong opening line
14 JulReelUltra-natural microblading30Describes, does not hook
9 JulReel“Imagine waking up with perfect brows”50Benefit-led hook works
7 JulPhotoBeauty begins with defined brows10Static, no hook

Working

  • Reels with a strong first line: “The secret isn’t makeup, it’s precision” got 12 likes, three times the average
  • A local creator collaboration (21 Jul) got 125 likes and 73 comments, 30 times the clinic's own average
  • Reels are the main format (6 of 9 own posts) and the look and voice are consistent
  • Microblading is a clear niche that people already ask about in comments

Not working

  • Offer posts and poster-style photos get 1 to 2 likes
  • The doctor introduction and consultation day post got 1 like
  • Almost no comments, and none visibly answered
  • Long gaps: 5 posts in July, 3 in August, none in September, 1 in October

How the details are added today

Bio

A list of treatments separated by slashes. No city, no phone or WhatsApp, no hours and no clear next step.

Link in bio

Three links, and the first opens another Instagram page (a brow studio page). Visitors are sent away instead of towards an enquiry.

Highlights

Happy clients, Services, Inauguration and Coming soon. “Coming soon” is stale, and a “Happy clients” highlight needs a rules check for clinics.

Captions

A tidy pattern: one hook line, a benefit line, then dots and five hashtags. No address, no phone, no question to the reader, no aftercare or education.

Content against bio

The bio promises peels, laser, resurfacing, hydration and acne care. 8 of the 9 recent posts are about brows or lashes, so the page looks like a brow studio.

Naming

The page says “Nizora Beaumonde”, the ad says “Nizora Beauty Studio, Beaumonde”. One name, everywhere, builds recall.

Download the full report (Word)

07 · SWOT analysis

Where Nizora stands

A plain view of the clinic's position on Instagram and in paid ads today.

Strengths

  • Clean, consistent brand look and caption voice
  • Reels already part of the mix, with a clear hook style that works
  • A focused niche in microblading and lash lift
  • Creator collaborations show real pull in Coimbatore
  • Already investing in paid ads, so the team is open to growth
  • Central Race Course location

Weaknesses

  • Engagement near 0.3%, with almost no comments
  • Posting is irregular, with a nine-week gap
  • Content covers brows and lashes, while the bio lists many more treatments
  • No address, phone or call to action in bio or captions
  • The live ad is an animated poster with a discount, in one version
  • Link in bio sends people to a different page

Opportunities

  • Show the full treatment menu: peels, laser, acne, resurfacing, with doctor-led education
  • Real clinic footage in reels: process, room, practitioner
  • Enquiry ads to WhatsApp and Instagram chat with auto-replies
  • Compliant local creator visits that show the experience without outcome claims
  • Google Business Profile and Maps for people searching nearby
  • A steady monthly calendar and a ₹30,000 test budget across four creatives

Threats

  • NMC ethical advertising rules (Oct 2026): discounts, limited-time offers, testimonials and “book now” calls are restricted
  • Established clinic brands nearby spending steadily on ads
  • A discount-led message trains customers to wait for offers
  • Ad fatigue if one creative runs for weeks
  • Reliance on a single service, microblading
  • Unanswered comments and messages costing enquiries
08 · Your current ad

What is running today, and what it is missing

We reviewed the ad Nizora has live on Meta right now (Library ID 2580363849111214, running since 28 October 2026). See it in the Meta Ad Library.

What the ad is

  • Microblading, with a Diwali offer of ₹6,000 against a regular ₹10,000
  • A 40-second vertical video that is really a designed poster fading in: logo, a brow photo, a price box
  • Button: "Send message", opening an Instagram chat
  • One ad, one offer, one version

Why it feels static

  • The video opens on an empty cream frame, so the first seconds are wasted
  • No clinic, no person, no procedure in motion, no voice
  • 40 seconds is long for a feed ad, and most of it is the same price screen
  • The Library preview is low resolution (360 × 640). Worth checking the source file

What is missing

Motion that stops the scroll

Real footage in the first two seconds: the pencil stroke, the mapping, a close-up. Movement is what makes people watch.

Real people and place

The practitioner, the clinic and the Race Course address. People book a face and a place, not a price box.

Education before offer

What microblading is, who it suits, the process, aftercare. Educational content builds trust and is safe under the medical advertising rules.

One-tap enquiry

Today it is a chat on Instagram only. Add WhatsApp and a call button, with quick auto-replies for treatments, timings and location.

More than one creative

One ad cannot be tested. We run four versions and keep what the audience responds to.

A rules and brand check

Discount offers, limited-time offers and "book your appointment" calls are restricted for clinics under the NMC ethical advertising guidelines (October 2026). The name also differs: the ad says "Nizora Beauty Studio, Beaumonde", the page says "Nizora Beaumonde".

How we make it active

Shoot one batch at the clinic

10 to 12 short clips of the room, the tools, the process and the practitioner, in vertical 1080 × 1920.

Cut four ads from it

A 15-second reel, an 8-second hook cut, a step-by-step carousel, and a story. Each opens with movement in the first two seconds, with captions and a voice-over.

Replace the price with facts and education

What the treatment is, where the clinic is, how to ask a question. Address and phone shown clearly.

Make asking easy

WhatsApp and Instagram message ads with auto-replies, plus a call button, so every tap becomes an enquiry.

Test, then refresh

Around ₹1,000 a day across the four ads, reviewed weekly. We also reach people who watched or engaged, and bring in a fresh creative every two weeks.

09 · Case study

Doctor-led aesthetic clinic, Coimbatore

A branch of a multi-city aesthetic clinic brand. We took over the Instagram page and the Meta ad account in September 2026. The client's name is withheld for confidentiality, and figures are from the live ad account and Instagram.

2,543 → 2,963Instagram followers, 9 Sep to 30 Oct 2026 (+420, +16.5%)
4.9 lakhpeople reached by our campaigns, 21 Sep to 29 Oct
13.3 lakhad impressions in the same period
6,299link clicks to the clinic's pages and WhatsApp
3,099Instagram profile visits from the followers campaign at ₹3.70 each
74 leadsfrom a seasonal website campaign at ₹82 per lead
140WhatsApp enquiry conversations from a local enquiry campaign at ₹113 each

What we made

Treatment education reels, short story sequences, seasonal poster sets and carousels, a festive video ad, and a month-by-month posting calendar scheduled through the brand's approval flow.

What we did on ads

Separated awareness, followers and enquiry goals, targeted a premium audience within Coimbatore and nearby towns, tested audiences against each other, paused the weakest ad sets and moved budget to what delivered. Daily and monthly reports shared with the brand.

Meta AdsInstagram growthLead generationReels and storiesLanding page ads

10 · Built for clinics

Content that respects medical advertising rules

Clinics in India now work under the National Medical Commission's ethical advertising guidelines (October 2026). We write and plan to them from day one.

What we avoid

Patient testimonials and reviews, before and after images, guarantees or superiority claims, and pressure style booking calls to action.

What we make

Educational, factual content: what a treatment is, who it suits, what to expect, clinic facilities and contact details.

How we check

Scripts and ads are reviewed against the rules before they reach you, and you approve each piece. Doctor registration details are added where required.

11 · First 30 days

How we begin

Week 1: Onboarding

Page and brand audit, access to Instagram, Meta and Google accounts, pixel and tracking set-up, treatment list and clinic walkthrough.

Week 1 to 2: Plan and first shoot

Monthly calendar and reel scripts for approval, then a batch shoot at the clinic.

Week 2: Ads go live

Lead generation campaigns on Meta, with Google search for people already looking for your treatments.

Week 3 to 4: Optimise

Weekly review of audiences and creatives, budget moved to what works.

Day 30: Report

Reach, followers, leads and cost per lead, with next month's plan.

12 · Pricing

Pick a plan, choose your reels

One monthly fee covers 20 posters, 5 reel edits from your footage, page handling and, if you choose it, ads management. Reels we shoot for you are ₹3,000 each with the edit included. All fees include GST. Your ad spend is separate and goes straight into the ads. Pick a plan and move the sliders.

Monthly plan

Everything below recurs every month. All fees include GST.
Social media management with ads
20 posters, 5 reel edits, captions, posting, page handling, Meta and Google ads management, monthly report
₹25,000
Reels shot by us 12 × ₹3,000
Concept, script, clinic shoot and edit included
₹36,000
Edits from your footage 0
First 5 included in the plan, then ₹750 each
Included
Our fee per month₹61,000
Advertisement spend, paid to Meta and Google
Minimum ₹30,000 per month, separate from our fee
from ₹30,000

All our fees include GST. The advertisement spend goes entirely into running your ads and is not a fee. It can be raised any month for faster growth.

Plan
Reels shot by us: 12
Edits from your footage: 0
Your selection
12 reels shot by us, 20 posters, ads management and reporting
Confirm this plan on WhatsApp

Month-to-month

Start with a 3-month commitment so campaigns can learn and results compound. Adjust reels any month.

Shoot days

Reels are shot in batches at the clinic, so treatment rooms are disturbed as little as possible.

Approvals

Calendar, scripts and every creative are shared for your approval before posting.

13 · Next step

Shall we begin?

Choose your plan and reel count above and confirm on WhatsApp, or write to us with any change. We will share the agreement and start onboarding.

Confirm on WhatsApp

social@nashcreations.in · +91 99445 57405